THE TOXIC AVENGER Becomes Liquid Death’s New Spokesperson in a Hilarious NSFW Commercial
After years of waiting, the Peter Dinklage-led reboot of The Toxic Avenger is finally headed to theaters at the end of August, but we’ve got special treat for you today!
Liquid Death has officially recruited Toxie as its new brand spokesperson, and the result is a wild, gory, and laugh-out-loud NSFW commercial that perfectly captures the spirit of the cult character.
Liquid Death has always leaned into absurdity, branding its mountain spring water and sodas with over-the-top death metal vibes and tongue-in-cheek humor. Partnering with The Toxic Avenger, a movie too extreme for an MPA rating, to launch its new sugar-conscious soda lineup seems like a match made in hell, and once you see the ad, you’ll see why.
The commercial is exactly what you’d expect if you know Toxie and Liquid Death’s chaotic and hilarious style. At one point, someone’s arm is ripped out of its socket while promoting the drink, and it’s as gross as it is funny.
Not many companies would greenlight a commercial that casually mixes body horror with product placement, but Liquid Death knows exactly who they’re catering to. This is not your standard superhero film audience. It’s a perfect pairing of shock comedy and cult-movie energy, and it shows just how well the brand understands its fanbase.
The ad also leans heavily into an ’80s vibe, from its deliberately cheap visual effects to its campy energy. It’s a ton of fun, and I hope you enjoy it!
We’ll see how audiences react when The Toxic Avenger splatters onto screens August 29th.